Getting people to try new things IRL with Sarah Peterson from The Nudge

This week Becca is joined by special guest co-host TechCrunch reporter Amanda Silberling to talk with Sarah Peterson, COO and co-founder of The Nudge which is a text-based app that helps you make the best plan in your city. They get into the benefits of a sibling/co-founder relations, how to build trust with a user, and why everyone needs that planner friend in the friend group.