67. Brian Newman: Secrets of Brand-Funded Filmmaking

Brian Newman is Founder of Sub-Genre and one of the world’s leading experts on brand-funded films. He consults on content strategy, distribution and marketing for some of the top brands in the world. Current and former clients include: The Climate Pledge (Amazon), GoDaddy, Oatly, Patagonia, REI, Stripe, Sundance, Tazo, and Yeti Coolers. As well as being film's leading 'brand whisperer', Brian is a bonafide feature film producer in his own right and has an impressive film track record across festivals and production - including as CEO of the Tribeca Film Institute. His free weekly newsletter on the industry is simply essential reading and is available at www.sub-genre.com. In this conversation Brian outlines the opportunities for filmmakers to tap into brand money, sharing the latest case studies and strategies for success in this still emerging area.