3.3 Brian Newman: How to Unlock Brand Funding for Features

Brian Newman is founder of Sub-genre, the leading consultancy on connecting brands and filmmakers with audiences. A hugely respected veteran of the US Independent Film industry, Brian was previously CEO of the Tribeca Film Institute and serves on the advisory board of the Camden International Film Festival. In this episode, we discuss brand funding and discover how Brian is working with major brands like Patagonia and Stripe to successfully invest in feature films. We also talk about how filmmakers can succeed in the age of super abundance and how to get noticed in the Attention Economy - and Brian reveals the most common mistake he sees being made by filmmakers. This episode was recorded live at this year's Bogotá Audiovisual Market www.bogotamarket.com.