Is there a perfect scent?

We’re sticking our beaks into the world of scent this week, as we go on a journey to discover the best smell in the world! We’re uncovering how covid has impacted research, how brands use smells to sell more and what determines whether we like a smell or not. Special thanks to today’s expert Professor Charles Spence. If you’d like to suggest a question for the show, get in touch on Twitter or send an email to [email protected].  @EurekaPod Hosted on Acast. See acast.com/privacy for more information.