The Craigslist Sandwich Board Stunt That Misfired

When Director of Thinking and Creative PR Specialist Peter Freedman joined us for this episode 39, he unpacked the unusual marketing mistake he made while working with Craigslist. Tasked with satirising the rise of in-your-face shirt sponsorships, Peter sponsored a women’s football team in Battersea Park and put them in full advertising sandwich boards. The stunt was pretty clever, photogenic and completely impractical, yet it barely registered with any journalists. One even called it the mos...