“Strategies for promoting giving pledges” by Luke Moore 🔸, Nina Friedrich🔸, Thomas Moispointner, Romain Barbe🔸, Ana Barreiro

Introduction Giving What We Can (GWWC) has partnered with a variety of organisations, both within and outside of the EA ecosystem, to promote the 🔸10% Pledge and 🔹Trial Pledge in ways tailored to their audiences. These partnerships provide new avenues for people to learn about and take giving pledges, helping to direct more funds toward highly impactful opportunities. If you’re interested in exploring a partnership with GWWC, reach out to [email protected] (GWWC's Partnerships Manager). Coming out of the Effective Giving Summit in June (where Nina Friedrich from HIP led a session on promoting giving pledges) we wanted to share some of our key takeaways, as well as learnings from partners that have successfully driven a high volume of pledges. Our hope is that others can adapt and build on these strategies in their own work. 1. Meeting 1-1 with your community (example: Mieux Donner) Mieux Donner is a fundraising [...] ---Outline:(00:12) Introduction(01:05) 1. Meeting 1-1 with your community (example: Mieux Donner)(02:02) When cold reaching out, personalise your ask(03:17) Leverage in-person events(03:40) Prepare for the conversation (optional)(03:49) 2. Cohort-based programs (example: High Impact Professionals)(03:57) Overview of our pledge drive(05:09) Strategies we use to inspire pledges(06:27) How we build trust and motivation to pledge among our participants(07:29) You can apply these learnings in different organisations/settings(08:38) Key lessons(09:54) 3. Digital ad campaigns (example: Animal Advocacy Careers)(10:56) Meta ads(12:20) 4. Passive pledge generation (example: Effektiv Spenden)(14:07) Interested in a Pledge Partnership?(15:33) What our partners say--- First published: September 10th, 2025 Source: https://forum.effectivealtruism.org/posts/39nagbirZPkiWivvn/strategies-for-promoting-giving-pledges --- Narrated by TYPE III AUDIO.