Dena Yago on the "Content Industrial Complex"

Dena Yago discusses her essay "Content Industrial Complex," published in e-flux journal issue 89 (March 2018), with editor-in-chief Kaye Cain-Nielsen. "What is an artist to do? With an understanding of how our content, identities, and influence are valuable to and instrumentalized by brands and marketers, we can find space for resistance and refusal, or we can actively engage with existing models in an effort to ameliorate them."