DP 151: Communication Starts with Trust

Breast cancer. Cáncer de mama. Cancer du sein. This week on Driving Participation, Beth is joined by Janine Guglielmino and Myriam Siftar from Living Beyond Breast Cancer (LBBC). They talk about a recent project they completed in which LBBC materials about breast cancer were translated into five other languages to better serve their audience and those who needed the information most. Guglielmino notes that this allows people to see themselves represented, which builds trust. They talk about communication guidelines, why a neutral message is not feasible, the difference between a regular translation project and doing a cultural assessment and more.