DP 136: The Secret to Happy Email Subscribers

This week, Beth shares some tips to start planning your communications ahead for next year as 2016 draws to a close. Now's the time to map out a communications strategy that will keep your audience engaged the whole year through, she says. In this episode, take a look at what your year can and should look like. Engaging your audience year-round requires communication, and for most people, that means email. Instead of worrying about sending too many emails, map out the peaks and valleys of your communication. Beth shares six ways to fill the valleys in your communication so that downtime doesn’t become dead time.