DP 092: Think Stone Soup Innovation with Brendon Shank
Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations - En podkast av Beth Brodovsky
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What takes a good organization from inertia to innovation when it comes to creating behavior change among audiences? Brendon Shank thinks its about changing the expectations of the teams involved, empowering them to try new things and put their passion into it. In this episode, Shank talks about the Society of Hospital Medicine's Fight the Resistance campaign and how staff members brought their own innovation and enthusiasm to the table.
