DP 065: Put your Brand in your Supporters' Hands with Rachel Hutchisson

Rachel Hutchisson focuses on corporate social responsibility at Blackbaud and sees the intersection of nonprofit and for profits every day. When it comes to branding, Rachel talks about the idea that in nonprofits, you're paying it forward, investing in the future and making that donation out of the belief the good that will come from your contribution. Rachel and Beth talk about how opening up your brand to your community allows it to grow.