S4 | Ep 18 | Connecting Data to Create Unforgettable Customer Experiences with Susanna Moan, Chief Data Officer at Currys Plc

In Episode 18, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Susanna Moan, Chief Data Officer at Currys Plc, where they discuss how they're using data to create connections to create better customer experiences, which includes;Using Data to create customers for life The 4 key pillars of the Data Strategy and the thought behind themDefining the data strategy prioritisation roadmap Ensuring that you’re listening as a CDOFocusing on where you’ll get advocacy and usageUnderstanding the difference you’re making from a contribution perspective communications plan to market the story and benefits Aligning the business, data and customer strategies Why they have a tagline that surmises the data strategy Articulating the breadth of what a chief data office should doSegmenting the strategy into collect, protect and use The importance of thinking about usage at the beginningReducing technology costs Why data platform projects aren’t exciting to CEO’s, but what does interest themUsing data to create connected partnerships that create better customer experience and also make money Balancing the needs of intergenerational customer expectations Hyper personalisation needs and the relationship with security The role of GenAI in the world of retail and 3 internal POCs for internal use cases Managing GenAI interest from the ExCoThanks to our sponsor, Data Literacy Academy.Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.