S3 | Ep 30 | What Even is a Data Product...with Bethany Lyons, Chief Product Officer at Kawa Analytics

In Episode 30 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Bethany Lyons, Chief Product Officer at Kawa Analytics, where they discuss the current data product landscape and what actually constitutes a data product, which includes;The fascinating story of Kawa and the problems it solves Delivering Data Products versus Data Projects The differences between product management principles applied to data and data products  Why most data teams operate like an IT Service Desk and why product thinking can change that Why you should start by applying product management to data before you try to build data products Why a product management approach forces value-driven thinking How we have ‘Data Product Managers’ who aren’t doing Data Product management Why there’s a better success measure for your data initiative than usage/adoptionWhere you should hire your first Data Product Manager Platform versus Feature Product Managers and why they’re rarely interchangeableHow data products differ from traditional products Why marketplaces will be the future of data productThe relationship between self-service analytics and data as a product What actually constitutes a data product The biggest unspoken challenge in the data-mesh discussion The impact of org structure and operating model on data product success Why too many businesses try to scale their data product before establishing product market fit What data product people should do to position themselves for the wave of incoming opportunity