S3 | Ep 23 | Football Intelligence: Maximising Data Investments in Football with Mathieu Lacome, Chief Performance & Analytics Officer at Parma Calcio 1913

In Episode 23 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Mathieu Lacome, Chief Performance & Analytics Officer at Parma Calcio 1913, where they discuss how Data and Analytics is being used to deliver success in the world of football, which includes;The journey from French National Team to PSG to Parma What he figured out about Football Analytics when co-authoring his book; "Football Intelligence: A hands-on guide to maximising your investments in data"The mindset towards data in football/sports is the same as in the corporate world How sportspeople aren’t used to working with data despite being surrounded by stats Why waiting 6 months to see results doesn’t work in footballThe importance of building your strategic assets despite needing quick wins Why scalability is critical The key use cases where data usually helps football clubsWhy data in football is all about allowing them to make strategic decisions to win matchesThe difference in data maturity between different football setups Why having lots of investment doesn’t mean you’ll be successful with Data & Analytics The importance of working towards a strategic goal What's included in Strategy Value Creation for football clubs Business Strategy; in football it’s winning trophies, just like in business it’s to make money The difference between a Data-Driven strategy versus a Data-Informed Strategy What does a data team in a football organisation look likeThe type of projects they deliver Why data in football is like most other industries - Literacy and AdoptionWhat they’re doing to drive literacy and adoption