S3 | Ep 22 | From Data to Profit; Leverage Data To Grow Your Top & Bottom Line with Vin Vashista, Founder of V Squared

In Episode 22 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Vin Vashista, Founder of V Squared and a LinkedIn "Top Voice", where they discuss how to deliver tangible ROI from your data and analytics initiatives, which includes; How Vin reached 160K Followers on LinkedIn and became a “Top Voice” by writing about data monetizationWhy he wanted to write a book that was a single blueprint in a book; “From Data to Profit” Why 70% of data teams are NOT delivering any returns for their organisationWhy genuine ROI will keep the hype and boom going  Why you need to hire differently to monetize data How to identify the first green shoots of value creation The biggest problem is that we don’t connect the technology to the strategy Why it’s imperative to get C-Suite sponsorship if you want to be successfulWhy you have to delvier ROI incrementally and not wait for a big bang If you let technology drive strategy you end up with more technology Why you need a prioritization framework Why the frustrations of data and C-Suite professionals is the same root cause Why you need an opportunity discovery framework that involves the whole businessWhy business teams know where the opportunities are but they have no way of articulating their needs Why data teams aren’t the best people to decide what the business should be doing How we confuse strategy and tactics Why we need to interrogate our data & analytics ideas like a shark tank pitch Why most C-Suite Leaders think the data team needs to be managed as it can’t be accountable for its own value creation Why you need a Data Monetization catalogue The 3 slide sales deck that Execs keep falling for The 9-figure ROI use cases Why there are so few people who can connect hype to revenue Why C-Suite executives are transfixed on ROI yet still invest in data projects that don’t deliver any ROI Why many Data Leaders are great strategic leaders yet most don’t actually lead the strategy Why to be a successful CDO you need to have come from a Data role/background, but shouldn’t be hands-onWhy we should train our technical people to be more than just more technical Why moving forward people who can’t prove ROI won’t have a place in the organisationWhy data teams will be the growth engine for most businesses over the next 5 years The misunderstanding that you can clean your way to valuable data  Why you need a product-first approach to data Buy-in = TRUST Why 'track record of success' is the  only way to C-Suite sponsorship