S2 | Ep 45 | The Role of Data in Business Transformation with Lara Izlan, Director of Data Strategy at ITV

In Episode 45 of Season 2, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Lara Izlan, Director of Data Strategy at ITV, where they discuss the role of Data in business transformation, which includes; The group-wide, multi-year Data Strategy and what it incorporatesHow that supports the wider ITV corporate Digital Transformation StrategyThe benefits of a cross-functional team structure Data-Driven Thinking V Value-Led approach The importance of cultural and mindshift change How ITV are realising the “promise of value” Why the iterative approach has been a key to successWhy the product-way is realising commercial value Mapping every activity and idea to a financial figureValue V PrioritisationThe importance of “better conversations” Moving from service centre to partner How to accelerate change Why transformation needs to be visible at all levels