S2 | Ep 22 | AI: Helping Brands to Engage Audiences with Interactive Video with Marika Roque, Chief Operating Officer at KERV Interactive

In Episode 22 of Season 2, on Driven by Data: The Podcast, Kyle Winterbottom is joined by Marika Roque, Chief Operating Officer at KERV Interactive where they discuss:The purpose of Kerv's technology The benefits of an organisation using Kerv's technology How Kerv is leveraging data to optimize the future of user engagement whilst shoppingWhat the future of shopping looks like How cookies will affect what Kerv does How cookies will impact how organisations utilise video content Kerv's major success stories