S2 | Ep 15 | Driving Cultural Change to become Data-Driven with Ian Thomas, Chief Data Officer at Credera

In Episode 15 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Ian Thomas, Chief Data Officer at Credera, where they discuss how to drive cultural change within an organization to make it data-driven. Ian provides great insight and tangible advice on how organizations can benefit from adopting a data-driven culture and how to achieve it successfully, which includes:What a data-driven cultural change means Why culture plays a crucial role in data-driven projects failing Who is responsible for leading cultural changeThe role humility plays in the journey to cultural transformationHow to identify if your business is resistant to change The connection between data-driven cultural change and other cultural-workplace issues An example of the most successful cultural shift towards data