Ep 47 | The Schism in Marketing; Data-Driven Creative with Steve Mattey, Managing Director at HH Global, Interactive

In Episode 47 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Steve Mattey, Managing Director at HH Global, Interactive, where they discuss the role of data in the new age of marketing, which includes;Data & Marketing, Post Covid The change in behaviours of consumers The schism in marketing between creative and data Top-Down (The Big Idea) V Bottom Up (Data-Driven)The importance of creating the perfect learning loopWhy traditional agencies have “fallen asleep at the wheel”Digital Transformation can’t happen without Data The rise of data-driven creativeWhy we’re in the perfect storm for cultural transformation to occur Data is now common currency for decision making Why marketing teams are fearful of the new landscape The importance of having the right peopleHow data is the engine room to deliver creative Digital transformation is not just tech it is mindset and behaviour tooThe relationship between Data, Marketing and Technology