S01 Episode 2: Lead Generation via Content Marketing Brennan talks with Benji Hyam

Does content marketing have the power to attract “whale leads?” In this episode, Brennan talks with Benji Hyam, founder of Grow and Convert, a content marketing agency based out of San Diego. Grow and Convert was started when founders, Benji Hyam and Devesh Khanal were introduced and immediately launched into a heated discussion about whether content marketing could attract high quality leads. Their debate turned into a partnership and the team set to work proving the untapped value of content marketing through hard work and simple, honest strategies. Key Takeaways: How to build trust through transparency Why credibility matters and how to build it from scratch How to make content marketing measurable How to create actionable case studies How to get guest posts published (script provided)