Episode 5: Content Marketing For Freelancers

Hosted by Brennan Dunn and Eric Davis.Show Notes00:10 - Content MarketingMaking information available for personal gain/recognitionDuct Tape Marketing: John JantschGetting to know you03:51 - Getting content in front of peopleBloggingScreencastingPublishing eBooks/PDFsPodcasting05:24 - Promoting and building an audienceWrite with the intention of appealing to a specific audienceCollect email addressesInfographics07:38 - Appealing to potential clients and peer developersBe business-focusedHold impromptu marketing eventsReferrals10:27 - Working locally and organicallyBuilding bits of content that reinforces what you’re good atRevealing specifically where you are located and how to contact you13:14 - Advantages of working locallyTime zoneIn-person meetingsPuts people at ease14:26 - How to market and networkChamber of Commerce eventsCommunity College talksLibraries16:32 - Recycling and tweaking content16:49 - Online marketingGuest bloggingPodcast interviewsEstablish yourself in different communities (i.e. Facebook)20:16 - Figure out your nicheResourcesEric - Levenger Circa and Staples Arc notebooks. 15 Minutes to a More Creative You: Steve LeveenBrennan - 5 Pricing Tips to Earn More on Client Projects: Ruben GamezAction StepsInstead of writing a blog post for your own blog, find a different blog or a podcast that accepts guests and get yourself booked.Next WeekSales PipelinesTranscriptWe're hoping to get a transcript later.