Episode 49: Alex Mathers on Kickstarting Your Audience

Today we are speaking with Alex Mathers. Alex is an illustrator who specializes in vector illustrations, maps, diagrams and landscapes. He is also a blogger and writer. He runs the Red Lemon Blog which helps creative entrepreneurs market and promote their businesses. He has worked for clients like Google, Sony and the BBC. He is also a speaker and does one on one coaching for select clients. He lives in London, UK, and he also runs the Ape on the Moon design blog. Alex studied geography in London. After that, he wasn't sure what he really wanted to do, so he studied real estate and received a Master's degree. During this time, he got back into what he really enjoyed which was creating illustrations. At first, this was part time, then full time, then he felt he needed to share everything that he had been learning with the world, and Red Lemon was born.