Episode 2: Making An ROI On Your Marketing

Hosted by Brennan Dunn and Eric DavisShow NotesWays we have marketed our consulting services in our past.Blogging, forum posting, content marketing, and social networks.Technical blogging, business blogging, random thoughts blogging.Investing into marketing activitiesProducts can drive consulting salesMarketing sales funnelAsk "how did you hear about me?"Difficult to track every single person from marketing source to saleEasier to track in teh aggerate based on source (e.g. Hacker News)How to determine when to focus exclusively on one channel or avenue.Know, Like, TrustMulti-touch marketing across different channelsIncrease your trust factor, e.g. Open Source, bloggingReferrals transfer trustDiverse marketing sources are needed in case something changes to your primary marketing source.Have at least one backup source that compliments your primary one, if not two backups.Expensive conferences can be a good filter for clients who can afford your services.Asking for referralsRepeat clientsReaching out to existing clients 1-on-1 to follow up with past projects.Offering incentives or finders fees for referrals.Well timed out autoresponders for new leadsNext WeekPricing methodsResourcesEric - Why are you trying to save time? and the question "What is it that we want?" to ask clients.Brennan - RescueTime and MailChimpAction stepsLook at where you've gotten clients in the past. What did you do to increase the trust from a potential client? What kind of investment you made and what kind of return did you get from it? Was that a good ROI?TranscriptWe're hoping to get a transcript later.