How to Generate Buyer Leads with “Self-Liquidating Offers” with Brook Bishop

Episode 44: It’s no secret that typical “VSL to Book-a-Call” Funnels are currently suffering from high ad costs and low show rates. Outrageous promises and too-good-to-be-true guarantees have taken a good concept and made the target audience so skeptical of them, that the ROI is almost impossible to realize right now. So, what’s the next strategy you should be pivoting to that will generate quality leads that actually show up for their appointments? In this episode, Brook Bishop explains h...