Ep.46- The Secret Power of Word-of-Mouth Marketing with Zach Seipert with "The Most Amazing Marketing Book Ever"

In this episode, Richard Bliss is joined by Zach Seipert, a marketing and communication specialist with a wealth of knowledge in word-of-mouth marketing. Together, they delve into the powerful impact of word-of-mouth marketing, emphasizing its influence on consumer decision-making, the importance of authenticity, and the strategic opportunities it presents for businesses. From dissecting influential research to sharing real-life examples, this episode is a deep dive into the art and science o...