Ep.35 - Sales Enablement with Keith Gilbert

In this episode of Digital-First Leadership, Keith Gilbert joins Richard. Keith is a specialist in sales enablement. One of the things that leaders find challenging today, particularly in this selling environment, is how to teach their team to find their customers, engage with them, and talk to them.There are three key elements for companies to build a comprehensive sales enablement program, and Richard and Keith deep dive into each of these three areas: build trust and credibility with the s...