Using Financial Analysis To Make Data-Driven Marketing Decisions

This week on The Digital Conversations Podcast, Billy Bateman is joined by Garrett Mehrguth, President & CEO of Directive. Garrett gives insight into how to revamp your marketing strategy, including using financial modeling to better allocate your advertising spend. Garrett's 3 Keys to Revamping Your Marketing Strategy: • Focus On a Niche Market • Use Financial Models To Determine Marketing Plays • Shift Ad Spend to the customer