How To Position Your SaaS Product For Success
Signals Podcast Network - En podkast av Signals
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This week on Digital Conversations, Billy is joined by Stewart Marshall, Commercial Software Strategist. Stewart mentions one of the greatest weaknesses he sees with SAAS marketing teams; focusing on the product itself, rather than focusing on solving the customer's painpoints. Stewart’s keys to successful positioning: - Shift focus from product to customer need -Align your marketing and product teams -Find your niche market
