4 Essential Building Blocks of Account Based Marketing

This week on Digital Conversations, Billy is joined by Jon Miller, Chief Product Officer at Demandbase. Jon gives an overview of ABM, and how it differs from typical marketing strategies. Jon's keys to finding accounts using Account Based Marketing: -Fit: Know your ideal customer profile -Intent: Analyze behavioral data of leads -Relationship: How well do you know your prospect? -Engagement: connect with leads across all channels