Personalization isn't "Hey FIRSTNAME", and F#ck content marketing | Randy Frisch CMO @ Uberflip

In today's episode of Demand Gen Chat, I had the opportunity to chat with Randy Frisch the co-founder and CMO at Uberflip. We talk about going deeper on personalization. 10 years ago, "knowing" someone's first name was enough, but we have to continue to evolve. The buying experience is also critical, it will set you apart from your competitors.Show Notes: Uberflip - https://www.uberflip.com/Snowflake - https://www.snowflake.com/Amber Bogey - Degreed - https://www.linkedin.com/in/amber-bogie/F#ck Content Marketing - https://www.amazon.com/Content-Marketing-Experience-Revenue-Relationships-ebook/dp/B07NPDQR4FKyle Lacey - CMO Lessonly - https://www.linkedin.com/in/kylelacy/Follow Randy: https://www.linkedin.com/in/frischrandy/The Marketer's Journey Podcast - https://podcasts.apple.com/us/podcast/the-marketers-journey/id958284714 Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/Learn more about Chili Piper: https://www.chilipiper.com/ Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!