Ep 057: Modeling Conversion Rate Improvements

This was a very visual episode, so I suggest watching this one on YouTube rather than trying to follow the audio-only version: https://youtu.be/gFHNLNjA3ak Conversion rates are something that talented CX/UX practitioners can really help. This is great for customers, marketing, and "the business." What are reasonable changes to expect? What might happen as a result of those changes? How can we estimate this before doing a project? I'm going to show you a tool I stumbled on and have been playing with. We looked at a tool called Geru, which as of recording is a one-time fee of $67 if you go to https://geru.com/lifetimeoffer Not sponsored, I make no money from that link.