Rebuilding global fertiliser market infrastructure to drive net zero

Join Alex Cameron for this episode which welcomes Petter Østbø, former CEO of EuroChem and Founder/CEO of AtlasAgro. You’ll hear about the route to net zero in global fertilisers and the development of AtlasAgro’s ‘plant of the future’. The economic realities that large fertilizer companies face, largely due to fossil fuel-based assets and the nature of urea products, mean that decarbonisation of the ferts market as been slow . You’ll hear about how AtlasAgro is disrupting the market with its plans to build a network plants fuelled by clean hydrogen to bring green nitrates products to key markets whilst simultaneously removing the high transportation costs.  The conversation covers the shift in trading models required, the need to work with buys on long term contracts – but also the interest from major brands in decarbonizing their supply chains, companies that view fertilizer emissions reductions as core to achieving their goals.  Show links: -          Follow Alex Cameron on LinkedIn and find how to get involved with the membership and work of Decarb Connect-          Connect to Petter Østbø and the team at AtlasAgro’s clean energy-based production approach -          Read up on AtlasAgro’s Pacific North West green fertilizer plant plans Learn about our Sponsor: Janno MediaMany thanks to our production partner and sponsor Janno Media for their support in delivering this podcast. They continue to facilitate great conversations that connect us with our audience, and their skills and expertise mean we can concentrate exclusively on generating great content to engage, inform and inspire. Want to learn more about Decarb Connect? Our global membership platform, events and facilitated introductions support the acceleration of industrial decarbonization around the world. Our clients include the most energy-intensive industrials from cement, metals and mining, glass, ceramics, chemicals, O&G and many more along with technology disruptors, investors and advisors.  Explore our Decarbonisation Leaders Network (DLN), where members share insights and experiences as they accelerate their net zero plans. Check out our full offering and learn more about our members, summits, reports and webinars.  If you enjoyed this conversation, take a look at the discussions about industrial decarbonisation taking place across our global event series. You could the community of leading decarbonizers at conferences in Berlin (June), Boston (Our TechInvest event in September), Toronto (November), the UK or Houston or at any number of meet ups, site tours and virtual meetings.