Ep. 043: Marketing IT services (w/ Crystal McFerran, The 20)

In this episode of Cyber Security Matters, Dominic and Christian converse with Crystal McFerran, Chief Marketing Officer at The 20. Crystal talks about the work The 20 does to market and develop business for IT companies across North America. She shares how important relationships, connection and communication is to marketing. Marketing is not just about gaining clients but also gaining relationships. --- Cyber Security Matters is a partnered program of Conversations That Matter. This show is produced by Oh Boy Productions, video production, podcast and vidcast specialists located in Vancouver. To find out more, go to http://www.ohboy.ca #cybersecurity #computers #cybersec