Ep. 026: Digital marketing is the path to predictable revenue (w/ Luke Aulin, RTOWN)

For the first ever episode of the Cyber Security Matters Show, Christian and Dominic talk Digital Marketing with Luke Aulin, Co-founder and CEO (aka mayor) of RTOWN. Luke explains that every business today is a digital business and conducting business digitally is not going away.He covers where to put your energy and the right way to think about understanding your customer and creating predictable revenue through social media, paid advertising and SEO. Luke's advice is to stay true to the core business of what you're good at, and then bring in experts that are good at the tactical things. While the audience will no doubt benefit from the marketing insights Luke lays out in this conversation, the hosts of the show were learning as well and hanging onto his every word. --- Cyber Security Matters is a partnered program of Conversations That Matter. This show is produced by Oh Boy Productions, video production, podcast and vidcast specialists located in Vancouver. To find out more, go to http://www.ohboy.ca #cybersecurity #computers #cybersec