Designing the Future: IKEA's Digital Transformation Journey

Join this discussion with Parag Parekh, Chief Digital Officer of IKEA Retail, as he shares the fascinating story of IKEA's digital transformation on CXOTalk episode 835. Learn how this iconic furniture retailer embraced an omnichannel approach, balancing digital innovation with core brand values. Discover how IKEA navigated complex challenges in supply chain, product design, and company culture to meet the evolving needs of its customers. #DigitalTransformation #RetailInnovation #CXOtalk #FutureOfRetail Read the transcript with episode highlights and key takeaways: https://www.cxotalk.com/episode/designing-the-future-ikeas-digital-transformation-journey Subscribe: newsletter.cxotalk.com