Short Byte: Mark Birch - Selling as a CTO

While we often think of ourselves as technologists, CTOs and engineering leaders are also in the business of sales. Whether it’s internal stakeholder alignment or selling a startup vision to a technical buyer, the ability to relate to and connect with customers and stakeholders can be a superpower as a CTO. Learn how Mark first got his sales mojo as a technologist when all the sales people in his office quit, and the impact that a customer engaged engineering leader can have by shortenin...