Ep 84. The biggest challenges banks face today when selling to existing customers with Jouk Pleiter

Digital Transformation of the banking value chain is a key challenge for every Banking CEO - doesn’t matter where in the world they are operating. In our latest episode, joining Arjun on the #couch is Jouk Pleiter, CEO of Backbase—a platform that specializes in helping banks modernize their customer interactions by transforming their technology stack from front to back. Jouk shares his candid insights on how changing consumer expectations and the influence of challengers entering the b...