Nick Dimitruk and Catherine Chapman: Attaching Live Data to Physical Stuff at BitRip

Keeping track of things is difficult, especially where there are a lot of them and they all look the same. Never is this problem more acute than a construction supply chain. Drawing on experience in the US Marines, the team at BitRip have come up with an innovative solution for how to track and add key information to a potentially unlimited number of items. By creating a tape that, when cut at any length, creates "stickers" that act as QR codes, they give items a unique tag that they then connect to backend databases, available from any smart phone. CEO Nick Dimitruk and co-founder Catherine Chapman walk us through what they've built.