Lessons from Smurfit Kappa: Meeting Your Customer’s True Needs

Your customers are not just the end consumer, your customers are all around you. They are the employees who help grow the business and the partners you work with to create sustainable products. And if you aren’t meeting all of your customer's true needs, you’re in for some rough times.We speak with John Gossett, US Sales Director at Smurfit Kappa, in this episode to learn more about how he adopted a customer service mindset and the impact it’s had on his ability to enable others to make and sustain change.Join us as we discuss:Which customers you may be overlookingHow to identify your customers’ true needsEnabling your customers to accomplish their goals