Episode 116: The State of Social Media

Carolyn and Seth welcome Kelly Stone, CompTIA's senior director of digital strategy, for a discussion on how social media has evolved. The conversation starts at a high level, touching on the different parts of social media that have been underestimated, then moves into best practices for businesses. Rather than treating social media as a separate initiative, companies should be sure that their social efforts are integrated with overall marketing and content plans. For more, check out Kelly's post on the CompTIA World blog: https://connect.comptia.org/blog