How to Calculate your Retention Rate

In recurring revenue businesses, there is one number you absolutely need to be tracking. In this episode, Shana reveals that metric and how to track it.Key Takeaways- The one metric you must track in your business (00:54)- What retention rate means (01:44)- A simple formula for tracking retention (02:50)- Why tracking retention is so important (07:04)  Additional Resources: - Discover your retention rate and the lifetime value of your members using this simple calculator. Access it here: www.memberltv.com- Join the waitlist for my course: https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!