Episode 99: What does a successful data & analytics strategy look like?

Iouri Chapochnikov, VP Global Head of Data and Analytics at Accor, joins the team this week to discuss what makes a successful enterprise data & analytics strategy. Iouri draws from his experiences leading teams at Accor and Criteo, identifying how different enterprises, with different objectives, approach their data & analytics strategy. He also considers the challenges faced when building these strategies and the lessons he has learned along the way.