EP59 | Lauren Culbertson (LoopVOC) How to align feedback to understand your ideal customer profile and tackle churn
CHURN FM - En podkast av Andrew Michael - Onsdager
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Today on the show we have Lauren Culbertson, CEO & Founder of LoopVOC. In this episode, we talked about why Lauren decided to build LoopVOC and the important role leadership plays in ensuring the alignment of customer feedback across a company. We also discussed the dos and don’ts when transitioning an on-premise product to the cloud, the importance of segmentation when it comes to making great product decisions, and the steps they take to identify their ideal customer profile a...