EP52 | Nathan Barry - How ConvertKit acquires and keeps loyal customers by focusing on a specific niche

Today on the Churn FM we have Nathan Barry, founder, and CEO of ConvertKit! In this episode, we talked about what drove Nathan to start ConvertKit, how switching to focus on a niche has impacted the company's product strategy and churn rate, and how it helped Nathan to focus on the right customer feedback.We also discussed when it doesn't make sense to worry about churn, the concept of gradual engagement and how ConvertKit applied it in their product, and why Nathan thinks every company ...