EP5 | Heidi Gibson (GoDaddy) - GoDaddy's magic metric for crushing churn

CHURN FM - En podkast av Andrew Michael - Onsdager

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Today on CHURN.FM we have Heidi Gibson with us. Heidi is a Senior Director of Product Management at GoDaddy. Heidi was tasked with building a cross-functional growth team of product and marketing, focused on acquisition, retention, and engagement over the last 3 years at GoDaddy. Tune in as Heidi explains how they measure retention across their different products, their magic metric to success, how they use support as a secret weapon, and how GoDaddy is transitioning themselves from a co...

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