EP46 | Yuval Keshtcher (UX Writing Hub) - How UX writing can be a game-changer in fighting churn

Today on the Churn.fm, we have Yuval Keshtcher, the founder of UX Writing Hub.In today's episode, we talked about the art and science of UX writing, and how it can be a game-changer when it comes to improving conversion, reducing churn and increasing revenue.Yuval also shared how companies can use metaphors to maintain copywriting consistency, his step by step process in helping companies enhance their copy, and a real-life case study of a previous client of his.Lastly, we also talked about h...