EP38 | Marvin Liao (500 Startups) - Why customer retention is a key metric for seed-stage investments

Today on Churn.fm, we have Marvin Liao, an experienced startup advisor, and Partner at 500 Startups, specializing in seed-stage investments.Marvin shared his thoughts on how churn and retention affect his investment decisions, how he helps early-stage startups identify their ideal customers, and why he thinks retention is super crucial for early-stage growth. We also talked about why you shouldn’t blindly follow benchmark metrics without enough context, areas that most startups get wrong...