EP34 | Val Geisler (Fix My Churn) - How a customer-centric email strategy can help you fix churn

Today on Churn.fm, we have Val Geisler, email marketing expert and CEO of Fix My Churn.We talked about why Val decided to found Fix My Churn, her approach to helping customers set up a communication strategy, and why onboarding emails are one of the most crucial parts in improving customer retentionVal also shared her thoughts on why churn reduction is about doing things that don’t scale, how SaaS companies have started to concentrate more on customer retention, and why great email campaigns ...