EP33 | Hiten Shah (FYI) - How to build a product with customer retention at the core

Today on Churn.FM, we have Hiten Shah, the founder and CEO of FYI, and other startups such as Kissmetrics, Crazy Egg, and Quick SproutWe talked about the biggest shift in the product development landscape over the years, why it's harder than ever to build and grow a business today, and why Hiten still launched FYI despite it all.We also talked about how Hiten categorizes customer retention into different buckets, why products should focus on targeting an already existing behavior instead of t...