EP30 | Ryan Singer - How Basecamp “interrogate” their customers to build a world-class product using the jobs-to-be-done framework

Today on Churn.fm, we have Ryan Singer, Head of Product Strategy at Basecamp and the author of Shape Up: Stop Running in Circles and Ship Work that Matters.In this episode, we talked about how Basecamp utilizes the Jobs-to-be-done framework to gather customer feedback, framing it from a supply and demand angle, and how it helps Basecamp's product team to decide on which problems to tackle first.We also discussed how Ryan goes about finding the right customers to interview, his interviewing me...